Retail location factor rating retail positioning stp approach ppt powerpoint presentation gallery icon
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This slide signifies that a company can rate each site with a value from the range based on the costs and benefits offered by the alternative locations and multiply this value by the appropriate weight. These numbers are then summed to get an overall factor rating. Then a company can compare the overall ratings of alternative sites. This technique enables a company to choose a location systematically based on the best rating.
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